Crocs promotes four senior executives

NIWOT – Shoemaker Crocs Inc. has made changes to its management team, promoting four senior executives.

Crocs (Nasdaq: CROX) appointed Scott Crutchfield as chief operating officer , Doug Hayes as president of the Americas market, Dale Bathum as chief product officer and Mike DeBell as chief sales officer.

The chief operating officer position has been vacant since 2010, when Crocs’ earlier chief operating officer and executive vice president, John McCarvel, was promoted to the position of president and chief executive in March 2010.

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In February 2006, Crutchfield joined the organization as vice president for worldwide operations. In May 2010, he was appointed senior vice president for worldwide operations.

Crutchfield will be responsible for leading all day-to-day operations for the company, including overseeing worldwide manufacturing, distribution, logistics, supply-chain management and information technology.

Previously, Crutchfield had served as senior vice president for worldwide operations at Crocs since May 2010. Crutchfield joined Crocs in 2006 as vice president for worldwide operations.

Hayes joined Crocs in 2008 as vice president and managing director of Crocs Canada. In 2009 he assumed his most recent role, vice president and general manager for the Americas.

As chief product officer, Bathum will be responsible for overseeing idea development, design, development and introduction of Crocs products to the international marketplace, while DeBell will lead all Crocs global sales offices and direct-to-consumer sales in the role of chief sales officer.