Be sure your business is ready for its ‘zero moment of truth’

How does a business stay relevant in an environment where there is no longer a one-size-fits all business plan for success? Or where old-school businesses often compete neck-to-neck with entrepreneurial up-and-comers?

Answers are many, but the right answer for you is not always as simple as black and white. For some, it means engaging in social media. For others it means networking, networking, networking. And yet for others it boils down to simply doing what you say you will do – all of the time.

Factor in technology, which continues to evolve at morph speed, and you’ve got a lot of…