‘Step up to the plate and take a swing’

Born into entrepreneurial family, Greg Stroh worked for his family’s Stroh Brewery Co. in Michigan for 11 years before he made a big splash in the beverage world. He and his partner Todd Woloson started Boulder-based IZZE Beverage Co. in 2002 and sold it to PepsiCo for $75 million in 2006.

Today, Greg Stroh has once again defined a new niche in the industry as one of three cofounders of mix1, which produces an all-natural “functional beverage” of the same name.

Q: What was the genesis of the idea for mix1?

A: I knew Dr. James Rouse from my days at IZZE.…