Indies redefine innovation to survive

How are independent businesses surviving the recession?

I interviewed a diverse group of businesses in Greeley to see how they’ve used innovative strategies to weather the economic downturn in late 2009, and discovered that some businesses have actually redefined innovation.

In the pre-recession world, innovation was often associated with technology, expansion and expense. The independent businesses, or “indies,” interviewed had a different view of innovation after a year that required creative business strategies. Everyone said they are improving customer service by focusing on existing customers, responding to changes in customer purchasing, and strengthening customer loyalty.

As Wes Daniels of Accelerated Automotive Specialists…