Trust starts at the top, but doesn’t stop there

In the next issue of the Northern Colorado Business Report, we will reveal this year’s winners of the Better Business Bureau’s Torch Awards. We are proud to be a longtime sponsor of this event as well as a longtime supporter of the BBB.

The theme of the BBB and its awards is “Start with trust.” While the seven Torch winners from Northern Colorado and Southern Wyoming will be recognized on April 23 for their outstanding commitment to ethical business practices, I think it is important to remember the central role trust plays in the operation of all businesses, every day.

Trust is…