May 2, 2003

Hard-working guerrillas ready to attack with author?s marketing ?weapons?

Guerrilla marketing guru Jay Conrad Levinson had heads spinning and notebooks being jammed with ideas as he raced through literally hundreds of suggestions to a Boulder audience for becoming a ?frugal? yet ?high-energy? marketer.

And the oh-so-luring caveat for these would-be guerrilla marketers, of course, is that Levinson preaches many of his techniques can be accomplished on a low budget or in several cases — totally for free.

It’s a good enough pitch to make his ?Guerrilla Marketing,? first published in 1983 and now translated into 37 languages, the best-selling marketing book ever. Even huge corporations call him in to consult…

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