Model-making company helps clients visualize intricate building projects
What happens when you’re moving your small company into a new business area just as a recession hits? If you’re Craig Martin, founder and president of Archetype 3D Images in Boulder, you hang on, hone your skills and wait for the turnaround.
?Our timing sucks,? laughs Martin, who spent almost a year and a half plus thousands of dollars to create a computer graphics division called Archetype FX, only to see that market slide precipitously in the high-tech slowdown.
Nevertheless, Martin’s core business, making three-dimensional scale real-estate models for developers, architects and governments, has held steady. He expects 2002 revenue to…
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