Finding a non-profit partner

What is good for the community is good for business. This philosophy has been popularized in recent years. But what does it really mean for a small-to mid-sized company operating in a competitive global market dominated by big business, e-commerce and big-box superstores?

It means a lot.

National and local surveys, including one conducted by The Denver Foundation, show that consumers are more inclined to think positively of businesses that give to the community. In addition, a recent national Roper poll showed that Americans reject the argument that a corporation’s only role is to make money.

With the tremendous power that businesses…