eTetra, with iConnect software, acquired by Texas-based eTalk

BROOMFIELD — For the last 10 years Irving, Texas-based e-talk Corp. has been providing “quality monitoring software” that helps companies such as Visa International and Ford Motor Company record and evaluate the quality of their call centers. Last year, however, the company decided it wanted to “broaden its industry scope” and make things easier for call center customers, according to Director Chris Homer.

That lead them to 2-year-old Broomfield-based eTetra.com Inc., developers of software that provides real-time sales support to online customers and more efficient communications for companies using the Internet for e-business.

On July 3 e-talk acquired eTetra. The company would not disclose the terms of the acquisition or price.

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“They bring us a wealth of knowledge and experience,” Homer says. “We’re a much larger company and will bring them additional resources, such as financing and marketing.” e-talk has approximately 230 employees in the United States.

“It’s really an excellent fit between the two companies,” says Anthony Brittain, co-founder and chief technical officer at eTetra.

Richard Davis, co-founder and vice president of business development at eTetra, says the acquisition puts them “at the forefront of the marketplace. Now we can go to town on our technology.”

According to Davis, the former eTetra will now be “the focal point and center of e-talk’s Internet products” and Web-enabling technology. He expects their 12-person office to “grow to a sizable division.” While they may eventually move to a bigger office than the one they occupy now, the division will stay in the Denver/Boulder area, says Davis.

As a result of the sale, eTetra’s iConnect software is now e-talk Connect. The software allows e-commerce customers to connect instantly to company representatives. It also allows customers to actually speak with representatives over the Internet through Voice over IP. Another important aspect to the software, Davis says, is its ability to support the Application Service Provider (ASP) model, meaning companies can simply download it over the Web in a half hour, without having it installed.

According to Homer, e-talk Connect is the “initial component” to the e-talk Communication System, a new product line focused on improving e-commerce.

“The addition of the e-talk Communication System to our current product line allows us to offer advanced customer relationship management tools,´ said Michael Tamer, e-talk president and chief executive officer in a press release. “e-talk Connect enables businesses to add personal interaction to their customers’ online experience and to maximize service, customer loyalty and online sales opportunities.”