Customer king now more than ever before

Is there anything new to be said about customer service? We all know the customer is king, queen, number one and dear to our hearts. For those who may balk at the thought of reading another such guide, “The Customer Century” is a pleasant surprise.

The work of Superior’s Anders Gronstedt is packed with dozens of interesting and useful stories that tell how firms like FedEx, Motorola and Ericsson bring integrated marketing communications to bear on their businesses.

Gronstedt makes a convincing argument that branding will remain a vital part of most firms’ success in this new century. He draws a…