IBM changed with times; focus shifted to services

BOULDER — The standard uniform at IBM these days is polo shirts and Dockers. IBMers toil for a few years, then move on to further their careers at other high-tech firms. TV commercials feature irreverent comedian Denis Leary pitching IBM softwar e arm Lotus’ Internet solutions.

Whatever happened to Big Blue?

The days of gray suits, lifelong careers, and not needing to advertise because you’re the only game in town are over.

It all has to do with IBM’s “remissioning” that occurred in the…