Temporary Web sites liven up trade shows, events

The Web is a natural for event promotion.

Even though the Web is a real-time, interactive, one-to-one medium, we˜re far more used to seeing it used, especially by businesses, in a pretty conservative and unimaginative way.
It˜s not that the information within a Web site is always boring or static — creators of successful Web sites have certainly learned that lesson — but the character of a typical business Web site itself is, well, rather buttoned-down.
Web sites are being used primarily to leverage basic corporate information, occasionally spiced with press releases or new-product announcements. There˜s nothing wrong with this approach…