Realtors embrace the Web as way to reach customers
High technology and real estate agents typically are not thought of in the same breath.In fact, 12 to 18 months ago, few real estate agents, either locally or nationally, had e-mail or a presence on the World Wide Web. In that relatively short amount of time, however, the technology wave has begun to affect real estate agents.
National firms including the Better Homes and Gardens, Coldwell Banker and Re/Max networks all have a companywide presence on the Web.
And the National Association of Realtors has its www.realtor.com page. The Colorado Association of Realtors recently started its own home page, and…
SPONSORED CONTENT
THIS ARTICLE IS FOR SUBSCRIBERS ONLY
Continue reading for less than $3 per week!
Get a month of award-winning local business news, trends and insights
Access award-winning content today!