Add ‘Internet’ label for meaningless appeal

I saw an interesting business plan recently. It came from a company launching a product that will be used on the Internet. A simple product, and one that probably will sell well. But near the end of the Executive Summary, there was a telltale comment that seemed to imply that sales didn’t matter too much, anyway. Set in bold type, to make sure everyone got the idea, was a statement that the company had the potential to go public in a year or so, and sell stock at “premium Internet value.” Furthermore, the company could be bought out soon by…