Website aims to be ‘everything Boulder’

BOULDER – Life coach and author Scott Armstrong and his wife, Sarah Armstrong, officially launched Wednesday as a “one-stop site for everything Boulder.”

The goal is to make the website a treasure trove of information about Boulder County, with contact pages for every business and links to everything from local gas prices to happy hour listings and real estate brokers.

“No one’s taking everything that Boulder County has to offer in one website,” Scott Armstrong said Thursday.

Modeled after, the Armstrongs did a soft launch for the site in June and quietly have been trying to build following and sponsorship. Armstrong declined to disclose revenue or startup costs, but said revenue will be generated through community partners and advertising. He said the site so far is landing hundreds of page views per day.

“Our whole goal is that we’re modeling exactly what did,” Armstrong said. “We’re following a proven model that works.”

Armstrong, a University of Colorado graduate, has spent the past decade running his life coaching business,, after a career in high-tech computer software sales. He also started, an author coaching business. Sarah Armstrong, meanwhile, spent 20 years in corporate travel management for Cain Travel.

They started after Steve Holmes – the developer for as well as Armstrong’s other websites – pitched the idea to them.

“I’m an entrepreneur at heart,” Scott Armstrong said. “I always look into different business opportunities, and I just saw this as a great opportunity where I can still do my life coaching.”

Armstrong said the site is maintained by three employees – himself, his wife and an intern from the University of Colorado-Boulder who blogs on the site. He said they’ll be adding advertising and sales employees.

Other features of the site include aggregating local news from local media as well as MultimediaToolbox capabilities, publishing all pages in text, audio and video formats to improve handicap accessibility to the site.

One unique aspect Armstrong mentioned is the fact that the business donates 10 percent of advertising revenue to a charity of advertisers’ choice.

“We’re going to really start growing this now,” Armstrong said.

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