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Boulder-based Simple Energy plans to develop new products and expand its presence across the country after receiving the funding, Yoav Lurie, chief executive, said in a press release. Steve Westly, a founder of Westly Group, will join Simple Energy’s board of directors.
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Simple Energy creates software tools based on behavioral science and data analytics to encourage customers to save energy. Simple Energy’s target market is the utilities sector.
Simple Energy is a 2011 graduate of TechStars, a business incubator program that started in Boulder.