Effort underway to form private regional eco/devo group with ‘NoCo’ brand

Efforts are underway in Northern Colorado to create an economic development group that would be funded solely by the private sector to promote the area as a unified region with one brand.

Tom Gendron, chairman, chief executive and president of Fort Collins-based Woodward Inc., and Scott Erhlich, president of Ehrlich Motors in Greeley, are behind the exploratory effort to form what is tentatively being called the Northern Colorado Economic Alliance.

Rocky Scott, director of corporate affairs for Woodward Inc., is developing the details and said the effort is supported by Troy and Chad McWhinney, founders of Loveland-based McWhinney, a real estate development,…