Crocs promotes Terence Reilly to chief marketing officer

NIWOT — Shoe manufacturer Crocs Inc. (Nasdaq: CROX) on Friday announced it has promoted Terence Reilly from vice president of global marketing to chief marketing officer, a role that has been empty since the Niwot-based company’s former CMO Andy Sackmann left in July 2014.

Reilly will oversee Crocs’ marketing, including the company’s brand, advertising, consumer and social media campaigns. He will continue to lead the Global Marketing team in Niwot, providing strategic direction and support to the company’s regional and country marketing teams across the globe.

Reilly joined Crocs as senior director of America’s marketing in 2013 and became vice president of global marketing in 2014.

SPONSORED CONTENT

Select your Republic Services residential cart now!

In preparation for Republic Services becoming the primary provider of residential recycling, yard trimmings, and trash, residents should now select the best cart size and service schedule for their household needs.

Reilly oversaw the evolution of Crocs’ global brand and marketing efforts, including the development and launch of Crocs’ largest marketing campaign to-date — #FindYourFun. Through out-of-home, television, social media and digital work, the campaign highlights Crocs shoes, starting with its iconic clog, which launched the brand 13 years ago.

“Terence’s leadership of our #FindYourFun campaign has been a critical component of our strategic transformation plans for the future,” Gregg Ribatt, chief executive officer of Crocs, said in a prepared statement.

Prior to joining Crocs, Reilly served as vice president of marketing at Famous Footwear, where he led national marketing campaigns for the brand. Additionally, Reilly spent time as a marketing leader for Footaction USA, American Express and Prudential, where he was vice president of marketing.