Events center hires new VP, COO

BROOMFIELD – Broomfield Sports and Entertainment has hired Rick Nichols as executive vice president and chief operating officer of the Broomfield Events Center, the Rocky Mountain Rage hockey team and the Colorado 14ers basketball team.

Nicols is leaving his own marketing agency, Admissions Sports Consulting, to join Broomfield Sports. He has represented the organization as a consultant for more than two months. During his time as a consultant, Nicols focused on marketing and sales.

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“I can’t say how thrilled I am to have Rick a part of the organization,´ said Tim Wiens, principal of Broomfield Sports and Entertainment, in a press release.

Nichols duties will be to oversee the front office operations for both the Rage, 14ers and the Broomfield Events Center. He will be involved with service, sales and community interaction.