Centerra: inspired by a love of Loveland
An example of smart growth in action
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In Northern Colorado, most people know Centerra as a place to shop, grab a bite or go to a movie. It’s also a favorite location for corporate offices. And it has gained recognition as the region’s top-selling new-home community. What most people don’t know is why Centerra has become all these things.
The McWhinney company began work on Centerra about 30 years ago. The big idea was to create a place that could accommodate the growth coming to Northern Colorado, making room for more businesses, jobs and people while allowing Loveland to retain its unique Colorado small-town character.
This approach to community-building is called smart growth, which recognizes you can’t stop people from moving into a desirable place like Colorado’s Front Range, but you can create a plan for it. Smart growth means getting ahead of growth instead of letting it happen in a haphazard, disjointed way. It means public/private partnerships that bring together a mix of homes, workplaces, shops, restaurants, parks, schools and so forth, helping minimize the need for driving and maximize the opportunity to move through your day on foot or bike.
And at least in the case of Centerra, it means keeping a healthy dose of Colorado nature in the mix, in the form of two big lakes, an extensive trail network and all sorts of natural open spaces and outdoor gathering places.
A wider vision of community
As of today, Centerra has made room for over 3,000 homes, over 8,500 jobs, more than 85 shops and restaurants, over 150 corporate offices, 600 acres of parks and nature with over 10 miles of trails. The benefits flowing from this success help support the larger Loveland community in many ways, including helping provide affordable housing, build public schools and infrastructure, and contribute to local arts and culture.
For all Centerra has done, there’s still plenty more Centerra can do. More land for parks, schools and affordable housing. More opportunities to create new homes, workplaces, shops and restaurants, providing more resources for the City of Loveland and Larimer County. More ways to gather around good food, the arts and other cultural experiences. And with some smart, long-term thinking, we can work together to make sure that as Loveland grows, it still remains Loveland.
Learn more
Visit centerra.com/sharethelove for more details and to sign up for ongoing updates about Centerra and smart growth in Loveland.
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