Gobi Heat brings heated technology to outdoor wear

FORT COLLINS — Gobi Heat founder Jaye Genung used to avoid outdoor winter activities because she didn’t like being cold — that is, until she designed and manufactured the perfect battery-powered heated jacket. 

Genung’s husband had gifted her with a competitor’s heated jacket, but she figured she could do better.

“Apparently little thought and consideration went into the design and manufacturing of the jacket,” said Genung, CEO of Gobi Heat.

Genung had tired of missing out on family activities because she dreaded being out in winter weather. Her first consideration when receiving an invitation to hike, ski or snowshoe was whether or…