How to leverage Internet without even trying

Do you know what the ALS Ice Bucket challenge is?

I’m willing to bet that you do, and for a very simple reason. It’s the same reason that you know what a selfie is, and that you know how to pronounce the word “lolcat.”

The simple reason you know all of this is because of the phenomenon of virality, The Oxford English Dictionary defines virality as the tendency of an image, video or other piece of information to be circulated rapidly and widely from one Internet user to another.

The power of virality can’t be…