Think outside the inbox to promote your event

Email invitations and reminders can be a great way to promote your event, but use care. Email burnout can backfire and make your potential audience tune you out. How much is too much? We asked events specialists for their take on the topic..

“We have found email is part of the story, but often you still need to think about those traditional ways of reaching people you may have used in the past,”

said Cara Eastwood Baldwin, business development director with Linden, a marketing and communications company with offices in Cheyenne and Fort Collins, Colo.

Those traditional methods are blended with new communication…