The speaker search

Similar to the way a travel agent can weave together a trip that fits wishes, budget and timelines, a speakers bureau can help fit the bill for an event.

Clarifying your purpose for bringing a speaker in, whether for motivation, leadership development or something else, is step one in the hunt, according to those in the know.

“It used to be about talking heads but now the goal is to find an expert who has relevant information for attendees,” said Scott Friedman, co-founder of the International Association of Speaker Bureaus and National Speakers Association Council.

Friedman, based in Golden, Colo. recommends using speakers…