Plaza Hotel joins Best Western family

LONGMONT – The Plaza Hotel in Longmont has rejoined an international hotel network after two years of going on its own.

The 210-room hotel at 1900 Ken Pratt Blvd. announced Friday it now is part of the Best Western family and will be rechristened the Best Western Plus Plaza Hotel.

Plaza Hotel Corp. will remain the operator of the hotel, which will stay under the ownership of Susan Pratt.

The hotel operated under a franchise agreement with the Radisson Hotel chain until 2010. It went on its own for a while, but the evolution of the hotel industry puts independents at a disadvantage.

“The way things are changing, it just made sense,” Pratt spokeswoman Frannie Follick-Hood said. “(This) gives us the advantage of being in a company in 100 countries and with 4,000 family members.”

The deal gives the Best Western Plus Plaza Hotel access to Best Western’s extensive resources, including its booking system. The hotel also will benefit from Best Western’s marketing efforts.

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