Gnip tracks Chinese version of Twitter

BOULDER – Gnip Inc. announced Tuesday it will offer clients the chance to hear what the 300 million users of the Chinese version of Twitter have to say.

Boulder-based Gnip Inc. aggregates public postings from social media sites such as Twitter and Facebook and delivers it to clients, who use it for everything from reputation monitoring to finding new trends. 

Gnip will now track postings on Sina Weibo, the leading microblogging service in China, a blog post from the company said.

“For large Western brands with a presence in China, understanding what is happening on Sina Weibo is just as important as understanding any social media channel in English speaking locales,” Gnip president and chief operating officer Chris Moody wrote in a blog post.

“With 500 million Internet users, China has the largest population of Internet users on the planet, and there are 300 million people using Sina Weibo that are potential customers for Western brands having conversations that shouldn’t be missed,” Moody wrote.

Ikea and Nike are among the international brands using Sina Weibo, and its most popular personality is Chinese actress Chen Yao, who has more than 17 million followers, according to Gnip.

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