Greeley Medical Clinic CEO resigns for PVHS job

GREELEY – The chief executive officer of one of Northern Colorado’s largest physician-owned medical clinics is leaving her post after 11 years to become vice president of ambulatory services for Poudre Valley Health System.

Greeley Medical Clinic CEO Barbara Yosses will begin her new position with PVHS on March 16. Yosses has served as CEO of GMC since May of 1998.

Yosses said she’s enjoyed her time at GMC but felt it was time to move on.

“I’ve been with the clinic about 11 years, which is a long time for someone in that position,” she said. “But I feel I’ve taken Greeley Medical Clinic to a good point. The (physician) group has more than doubled in size and we’ve gone from two to seven locations. I feel like I’ve really accomplished a great deal and (the new position) allows me to continue to contribute to health care in Northern Colorado in a very meaningful way.”

Pam Brock, PVHS’ vice president of marketing and strategic planning, said Yosses will be filling a brand-new position within the organization, which owns and operates Poudre Valley Hospital and Medical Center of the Rockies.

Brock said the position, which oversees outpatient services in PVHS’ clinics, occupational health offices and urgent care centers, will be responsible for a growing business segment.

Brock said Yosses’ 11 years as head of Greeley Medical Clinic made her a perfect candidate for the job. “We felt we needed someone who really had a depth of experience,” she said, adding that after a national search and about 100 applicants, Yosses’ name rose to the top.

“Barb just sort of came out on top because we know her, we had a trusting relationship and she knows the market,” Brock said. “We really felt we needed someone leading the charge who understands the differences and challenges of running physician clinics as opposed to hospital clinics.”

Relationships important

Greeley Medical Clinic, based in central Greeley just across the street from North Colorado Medical Center, last year moved a significant portion of its physicians to the Medical Center of the Rockies campus in the Centerra development in east Loveland.

That move increased contact between GMC and PVHS, but Yosses said her acceptance of the PVHS position was “really coincidental.”

“I’ve had relationships with both hospital systems (PVHS and Banner Health, which operates NCMC and owns and operates McKee Medical Center in Loveland) for the entire time I’ve been here at GMC,” she said. “PVHS is a very quality organization and I’m excited to be part of their senior management team.”

David Zenk, M.D., president of Greeley Medical Clinic, said Yosses will leave big shoes to fill. “Barb’s been with GMC for 11 years and the performance of the clinic and the growth of the clinic has just been excellent under her leadership,” he said. “She’s been the best CEO and leader that the clinic has seen in many, many years and she most certainly will be missed.”

Zenk said GMC has engaged a national recruiting firm to conduct a nationwide search for Yosses’ replacement. He said GMC hopes to fill the position within the next six to nine months.

“We certainly want to do a national search and consider a large group of candidates before we make a decision,” he said.

Yosses, a New Jersey native who joined GMC after eight years as the executive director of the Toledo Clinic in Ohio, said she will miss being at Greeley Medical Clinic.

“It is hard to leave,” she said. “I’ve been 100 percent invested in this organization and I’m very proud of it. It’s always hard to leave a place where you have a lot of friendships, but change is always good.”

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