Spyder to use heat-absorbing material in newest outerwear

BOULDER — For the founder of Spyder Active Sports Inc., one of the top technical ski apparel brands in the country, the toughest market turned out to be his sons.

“It wasn’t until three or four years after I started Spyder that they would wear the brand,” Spyder President David Jacobs said.

Today, it’s safe to say the country is sold on Spyder. Spyder products are sold in 800 retail stores in the United States and 500 specialty retailers in Europe. The Jacobs’ offspring also have come around. Son Jake Jacobs is Spyder’s vice president of design. Billy Jacobs is the…