Cheyenne’s Corral West enters Web
CHEYENNE — Western wear on the Internet? It shouldn’t sound far-fetched.
In the last few weeks, Cheyenne-based Corral West Ranchwear Inc. joined the ranks of a growing number of Western clothing merchandisers to hawk their wares over the World Wide Web.
For the Cheyenne company, the move superseded an earlier plan to launch a catalog business this spring.
“We decided to do this first,´ said Gordon Horton, marketing director for Corral West. “The catalog is a separate thing, and we’ve not set a time frame for it.”
Even in its infancy, the virtual catalog, is netting 200 to 300 browsers a day. It’s unclear as yet what percentage of those shoppers actually place orders, Horton said.
Launching the Web page cost about $2,000 to $3,000 in software upgrades and production, Horton said. A catalog would require a much larger investment.
“The Internet has a lot less limitations,” Horton said. “With a catalog, you have to print one for everyone. Printing 20,000 catalogs, or even four-page fliers, would cost several thousand dollars.”
Still, Horton said, in order for Corral West to reach all potential customers, a catalog eventually will be produced.
Corral West, which opened several new stores last year, including ones in Greeley, Longmont, Grand Junction, Westminster and Yakima, Wash., will slow expansion this year.
“Because the retail market slides up and down, we’ll only do one new store in 1996,” Horton said. That store may be in Colorado Springs.
Corral West posts $52 million in annual sales and has 52 stores in 11 states.
CHEYENNE — Western wear on the Internet? It shouldn’t sound far-fetched.
In the last few weeks, Cheyenne-based Corral West Ranchwear Inc. joined the ranks of a growing number of Western clothing merchandisers to hawk their wares over the World Wide Web.
For the Cheyenne company, the move superseded an earlier plan to launch a catalog business this spring.
“We decided to do this first,´ said Gordon Horton, marketing director for Corral West. “The catalog is a separate thing, and we’ve not set a time frame for it.”
Even in its infancy, the virtual catalog, is netting 200 to 300 browsers…
Start your subscription to BizWest, The Business Journal of the Boulder Valley and Northern Colorado, TODAY!
Online access PLUS print versions of all Bizwest publications
One month subscription includes:
- 1-month online access to BizWest.com which includes unlimited news stories, archived story access and interactive versions of monthly business journal.
- 1-month subscription to BizWest & all of the publications in print version.
- 1-year access to daily email newsletter & breaking news alerts.
Online access for one year.
One month subscription includes:
- 1-month online access to BizWest.com which includes unlimited news stories, archived story access and interactive versions of monthly business journal.
- 1-year access to daily email newsletter & breaking news alerts.
Online and print versions of all Bizwest publications PLUS premium access to BizWest Datastore for one year.
One year subscription includes:
- 1-year online access to BizWest.com which includes unlimited news stories, archived story access and interactive versions of monthly business journal.
- 1-year subscription to BizWest & all of the publications in print version.
- 1-year premium online access to unlimited downloads from the BizWest Datastore!
- 1-year premium online access to the Breaking Ground website!
- 1-year access to daily email newsletter & breaking news alerts.
Premium access to the BreakingGround site plus online and print versions of all BizWest publications.
One year subscription includes:
- 1-year online access to BizWest.com which includes unlimited news stories, archived story access and interactive versions of monthly business journal.
- 1-year subscription to BizWest & all of the publications in print version.
- 1-year premium online access to the Breaking Ground website!
- 1-year access to daily email newsletter & breaking news alerts.
Premium access to the BreakingGround site plus online and print versions of all BizWest publications.
One month subscription includes:
- 1-year premium online access to the Breaking Ground website!
- 1-month online access to BizWest.com which includes unlimited news stories, archived story access and interactive versions of monthly business journal.
- 1-month subscription to BizWest & all of the publications in print version.
- 1-year access to daily email newsletter & breaking news alerts.