‘Better for you’ turns out better for Justin’s

BOULDER — Justin’s almost doubled its growth in 2012 by rebranding as a company that makes “better for you, nut-based snacking” products that include peanut butter cups and candy bars.

Not only was 2012 a very busy year for Justin’s, but peanut butter cup sales are expected to help the company double its growth again in 2013, according to founder Justin Gold. Different flavors of candy bars round out the mix of growth products. The former Justin’s Nut Butter LLC previously focused on nut butter products.

Justin’s revenue grew 227 percent from $5.3 million in 2010 to $20 million in 2012, placing…