Natural products CEOs keep up with changes, even as Wall Street enters industry

BOULDER — The way retail is done is fundamentally changing, and as the natural-product industry continues to grow its market share, Boulder Valley CEOs shared how they are innovating their way through the new landscape at BizWest’s CEO Roundtable on Tuesday.

For long-time members of the industry, they’ve seen it grow from a niche, alternative market to continuously mainstream. And within the last few years, everyone in the natural-products space has seen retail shift from brick-and-mortar stores to e-commerce, just like it shifted from local markets to chain groceries in the last few decades.

“I’ve…