Understanding your tribe creates alignment for mission

Who’s your tribe?

In 2008, Seth Godin wrote a powerful book titled, “Tribes: We Need You to Lead Us.” It digs into the concept of leadership by influence and attraction.

Some of the strongest leaders I work with have their own unique twist on this concept. Specifically, they map out the spheres of influence around their company’s mission.

This is powerful because businesses on a mission usually feel like they’re so unusual that nobody understands them. It starts feeling like nobody really cares.

That’s not true!

The fact is that if you’re…