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Corporate citizenship is more than a smart business move: It reminds us why we do the work we do

By Marc Neely, CEO, UnitedHealthcare of Colorado and Wyoming

UnitedHealthcare of Colorado President and CEO Marc Neely and Goldrick Elementary Principal Maggie Gordon unpack winter coats to give to students.

You’ve probably heard the phrase corporate citizenship – generally defined as a company’s responsibilities toward society. But have you ever wondered what it really means or why it matters? These are questions I think about frequently. Data indicates that social and ethical governance is good for business. Companies with a reputation for social responsibility boast higher valuations. And a strong, ethical reputation can reduce staff turnover by up to 50 percent – saving time and money that would otherwise be spent on hiring and training replacements.

But it’s not just about business. It’s about people.

I believe it is our responsibility to empower the communities we serve. We apply our experience to support the communities where we live and work, providing grants to local and national organizations, promoting physical activity and investing in affordable housing, food security and other social factors that impact people’s health.

Beyond that, helping others is incredibly rewarding, and a way to remind ourselves why we do the work we do.

 

Commitment to the Community

The coronavirus pandemic is pushing America into a mental health crisis and, unfortunately, it’s hitting Coloradoans hard. According to a report by Mental Health America, Colorado has the third-highest rate of mental illness in the country. Moreover, Colorado is worse than most states when it comes to treating those who need help, especially in rural areas.

In November 2019, the United Health Foundation (UHF) made a three-year, $1.5 million grant commitment to The Colorado Center for Nursing Excellence to recruit and support 39 currently employed rural nurse practitioners as they return to graduate school and earn a Psychiatric Mental Health Nurse Practitioner certificate.

Colorado Center for Nursing Excellence President Ingrid Johnson called the collaboration with United Health Foundation “critical to expanding access to much needed behavioral health care services in rural and underserved communities.”

UnitedHealthcare also looks at bigger picture ways to make a difference, because we know that social factors, such as having access to safe and affordable housing, have a huge impact on a person’s overall health and wellbeing.

With that in mind, our investment of $14.7 million in housing tax credits paved the way for The Elisabetta, the new 91-unit affordable housing development in the Denver Globeville neighborhood that offers unique services for the disabled. A few years prior to that in Fort Collins, UnitedHealthcare made a $13 million investment to provide affordable senior housing through the 72-unit Legacy Senior Residences.

Our Denver-based health plan has also taken a special interest in promoting outdoor play and exercise to local school children and build an interest in becoming active adults. For some children, the limitation can be as basic as the lack of warm clothes for outdoor play during the fall and winter months. Over the last 4 years, we’ve provided more than 1,000 new winter coats and 300 new bicycles and helmets to children around Denver. These simple things – a bicycle to ride in the summer and a proper coat for the winter – are key to getting kids outside.

UnitedHealthcare and other organizations that provide critical services are being called upon to dig deeper and do more during challenging times. We must continue to step up to meet the need. I am proud of the hard work we are doing to support our Colorado communities as they experience a greater need than ever before. https://www.uhc.com/employer/small-business

 


 

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