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Thought Leaders: Cleanliness Perception is New Reality

According to a new international study from Tork, nearly eight out of ten people surveyed in North America feel more unsafe going to facilities with unhygienic public restrooms today than before the pandemic. These perceptions will persist and building owners and managers need to adapt practices to meet occupant’s new expectations.

Hygiene is no longer assumed. People want to be reassured that surfaces are sanitized, and materials offered for hygiene are the most effective. Your “building experience” now must represent that you care about your occupant’s safety. All of your cleaning processes, distancing and separation measures, hygiene resources signal an experience to people in the building. Everyone wants to know they are safe entering and staying in your building.

According to an Insights Survey released by GP PRO, a division of Georgia-Pacific, which surveyed the public regarding public health and hygiene in the wake of the COVID-19 pandemic, 73% of employees are concerned about illness spreading in their office. So that means almost 3 of 4 people in the building are worried about the person sitting next to them and if the space they are in will make them sick.

The following steps will increase the comfort of occupants and visitors in your building:

  1. First impressions count. Ensure the cleanliness appearance of your entrances, lobbies and reception areas.
  2. Ensure the cleanliness of your restrooms. This may include increasing cleaning frequency and visible cleaning during the time occupants are in the building.
  3. Utilize continuous cleaning touchpoint coatings to ensure the surface is disinfected even if its touched hundreds of times a day.
  4. Place hand sanitizer in lobbies and common areas that are visible and easy to access.
  5. Use distancing measures – visible markings, physical barriers
  6. Use administrative controls – your policies on distancing, lowered occupancy of meeting areas, when masks should be worn, daily health screening, hand washing signs, rotation of teams and work from home practices

A survey from Cintas revealed that 90% of Americans think employers who deep clean their workplace restrooms regularly care more about the health and wellness of their employees than employers who don’t.

What’s the “experience” in your building? Would the visitor who has never been in your building and who doesn’t know all that you do have the same impression? If not, then evaluate these six categories as a starting place and identify gaps you can close.

If you need additional expertise or resources, please call for a free consultation or visit our website for free resources to help make your building experience great!


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