Advertising, Marketing & PR  June 14, 2023

Buffs’ Coach Prime Deion Sanders is face of new KFC menu

LOUISVILLE, KENTUCKY — University of Colorado football coach Deion Sanders and his immediate family have been hired to promote Kentucky Fried Chicken and some of the fast-food restaurant’s new menu items.

Coach Prime, along with children Deiondra, Deion Jr., Shilo, Shedeur and Shelomi, and mom Connie Sanders, will appear in commercials hawking new KFC offerings such as chicken nuggets and spicy chicken sandwiches. 

“KFC has been a lunch and dinner time go-to for the Sanders family since I was a kid, and my kids loved this tradition as well,” Deion Sanders said in a prepared statement. “Game days, family and a bucket of Kentucky Fried Chicken have always brought us memorable moments, so this partnership is a real family affair. It’s Prime Time, baby!”

Related Content