FORT COLLINS — It’s not just about startups anymore. 

Fort Collins Startup Week is now called Founded in FoCo, and the programming of the late September event is meant to appeal to businesses of all phases.

The event this year will be Sept. 26-30 with all events at Front Range Community College. The college is among the organizers, which also include the Fort Collins Economic Health Department, Fort Collins Area Chamber of Commerce, Larimer Small Business Development Center, Poudre River Public Library District and Colorado State University’s Institute for Entrepreneurship, according to information available on the event’s website.

Nick Armstrong, so-called “geek-in-chief” at WTF Marketing, a Fort Collins marketing company, leads the planning committee for the event. He recently called for speakers and participants.

“We are seeking speakers on every topic, and in particular we are looking for neurodivergent business owners and entrepreneurs to speak about their experiences and share actionable advice,” he wrote in an email. “Neurodivergent” refers to people whose brains process or behave differently than what might be considered typical.The event is seeking presentations and discussions that are relevant to challenges that businesses in the community face and also represent the social and cultural makeup of the Fort Collins economy, organizers wrote on the event website, where potential participants can find a page for speaker signups.