The Group real estate acquires Steamboat-based real estate company

FORT COLLINS and STEAMBOAT SPRINGS — The Group Inc. Real Estate, with offices in Fort Collins, Loveland and Timnath, now also has a presence in Steamboat Springs and Hayden.

Monday, The Group acquired Colorado Group Realty in Steamboat and has brought that group of Realtors into the fold. The purchase includes Colorado Group Realty’s main office in downtown Steamboat, as well as a second office in nearby Hayden. The acquisition is the company’s first outside of Northern Colorado.

“We are honored and proud to join forces with the amazing brokers and resource staff at Colorado Group Realty,” Group president and CEO Brandon Wells said in a written statement. “We have had a long-standing synergy with CGR and have worked closely together over the years. To finally come together to strengthen our culture of excellence in real estate service, relationships, and involvement in our local communities is a dream come true.” 

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In a press statement, The Group said that the acquisition combines two like-minded real estate firms. Both companies are affiliates of Leading Real Estate Companies of the World, a global network of independent brokerages, and both are practitioners of the Ninja Selling sales philosophy created by The Group co-founder Larry Kendall. 

Together, the two companies combined for $3.3 billion in sales volume in 2021.

“We’re thrilled to become part of The Group,” CGR’s employing broker Shelly Stanford said. “With the vast amount of knowledge, amazing systems, and strong support tools and people, we will have the fortune to pass all of that along to our clients. The Group’s culture is amazing — caring and supportive — very much like the culture Colorado Group has thrived on. What a tremendous asset to our clients, friends and community.” 

Resort community Steamboat Springs is seeing expansion of its ski area, with Steamboat Ski & Resort Corp. plans to expand the ski area by 355 acres, install a second gondola, and a new base that will include shopping, dining, and improved navigation.

The combined real estate company hopes to capitalize on a connection between Northern Colorado and Steamboat. Nearly 25% of Steamboat buyers are Front Range residents. 

In all, 84 people — including 70 agents and 14 staff — are joining The Group from CGR. The management team for the Steamboat and Hayden offices includes Josh Miller, regional sales manager, and Stanford, the managing broker. Miller replaces Steve Goldman, former CEO for Colorado Group Realty, who stepped down after six years of leading the company. 

CGR will adopt The Group’s branding, a process that is expected to be completed this fall.