Bicycle Village merging with Epic Mountain Gear stores
This report first appeared at BizWest news partner BusinessDen.
BROOMFIELD — Bicycle Village is pedaling toward an epic merger.
Vail Resorts announced Thursday it is phasing out its Bicycle Village brand and shifting cycling equipment to its Epic Mountain Gear stores.
The announcement comes three weeks after BusinessDen reported that Bicycle Village’s flagship store in Aurora was closing.
Laura Bonfiglio, a spokeswoman for Vail Resorts, said merging Bicycle Village with Epic Mountain Gear allows the stores to “operate as a year-round destination and one-stop-shop for outdoor adventure.”
Vail Resorts became the sole owner of Bicycle Village in 2010 as part of a larger $31 million deal with Ken Gart and Tom Gart, the family behind Gart Sports.
The bike chain currently has four locations in operation, in Aurora, Colorado Springs, Littleton and Westminster.
The merger has already taken place at locations in Westminster, Frisco and Colorado Springs, according to Vail.
For the Aurora location, where the lease ends in March, Vail said that bicycles and related accessories will be added to the Epic store about a quarter mile away at 2650 S. Havana St.
In Littleton, the wall that separates the existing Bicycle Village and Epic stores will be removed to combine the two.
Bicycles will also be added to other Epic locations, including by Park Meadows in Lone Tree and in Boulder. Boulder previously had a Bicycle Village store, but it closed last year.
The Epic Mountain Gear stores in Westminster and Frisco have had bikes as part of their inventory the last couple of years, Bonfiglio said, but every other Epic location will be getting bicycles for the first time.
The changes are expected to be completed by May, according to Vail. The company said on its website that it plans to retain most Bicycle Village employees.
This report first appeared at BizWest news partner BusinessDen.
BROOMFIELD — Bicycle Village is pedaling toward an epic merger.
Vail Resorts announced Thursday it is phasing out its Bicycle Village brand and shifting cycling equipment to its Epic Mountain Gear stores.
The announcement comes three weeks after BusinessDen reported that Bicycle Village’s flagship store in Aurora was closing.
Laura Bonfiglio, a spokeswoman for Vail Resorts, said merging Bicycle Village with Epic Mountain Gear allows the stores to “operate as a year-round destination and one-stop-shop for outdoor adventure.”
Vail Resorts became the sole owner of Bicycle Village in 2010 as part of a larger $31 million…
This article has been intentionally blurred.
You must purchase a subscription to view the rest of this content.
Want to See More!?
OR
Start your subscription to BizWest, The Business Journal of the Boulder Valley and Northern Colorado, TODAY!
Online access PLUS print versions of all Bizwest publications
40% Off Annual Membership
Now Only $65 (Normally $108)
One year subscription includes:
- 1-year online access to BizWest.com which includes unlimited news stories, archived story access and interactive versions of monthly business journal.
- 1-year subscription to BizWest & all of the publications in print version.
- 1-year access to daily email newsletter & breaking news alerts.
Online access for one year.
40% Off Annual Membership
Now Only $65 (Normally $108)
One year subscription includes:
- 1-year online access to BizWest.com which includes unlimited news stories, archived story access and interactive versions of monthly business journal.
- 1-year access to daily email newsletter & breaking news alerts.
Online access PLUS print versions of all Bizwest publications
One month subscription includes:
- 1-month online access to BizWest.com which includes unlimited news stories, archived story access and interactive versions of monthly business journal.
- 1-month subscription to BizWest & all of the publications in print version.
- 1-year access to daily email newsletter & breaking news alerts.
Online access for one year.
One month subscription includes:
- 1-month online access to BizWest.com which includes unlimited news stories, archived story access and interactive versions of monthly business journal.
- 1-year access to daily email newsletter & breaking news alerts.
Online and print versions of all Bizwest publications PLUS premium access to BizWest Datastore for one year.
One year subscription includes:
- 1-year online access to BizWest.com which includes unlimited news stories, archived story access and interactive versions of monthly business journal.
- 1-year subscription to BizWest & all of the publications in print version.
- 1-year premium online access to unlimited downloads from the BizWest Datastore!
- 1-year premium online access to the Breaking Ground website!
- 1-year access to daily email newsletter & breaking news alerts.
Premium access to the BreakingGround site plus online and print versions of all BizWest publications.
One year subscription includes:
- 1-year online access to BizWest.com which includes unlimited news stories, archived story access and interactive versions of monthly business journal.
- 1-year subscription to BizWest & all of the publications in print version.
- 1-year premium online access to the Breaking Ground website!
- 1-year access to daily email newsletter & breaking news alerts.
Premium access to the BreakingGround site plus online and print versions of all BizWest publications.
One month subscription includes:
- 1-year premium online access to the Breaking Ground website!
- 1-month online access to BizWest.com which includes unlimited news stories, archived story access and interactive versions of monthly business journal.
- 1-month subscription to BizWest & all of the publications in print version.
- 1-year access to daily email newsletter & breaking news alerts.