Gaia boosts yoga content with acquisition
LOUISVILLE — Streaming video provider Gaia Inc. (Nasdaq: GAIA) is stretching its ability to provide viewers with yoga content with a deal to acquire digital platform Yoga International Inc.
The cash and stock deal is worth $18.5 million, according to a disclosure filed Thursday with the U.S. Securities and Exchange Commission.
Launched in 1991 as a print magazine, YI has since evolved into a web-video content company that will bring 4,000 hours of unique yoga content to Gaia’s library.
“Over 250,000 of our members globally practice yoga on Gaia, while also enjoying our broader content offerings,” Gaia CEO Paul Tarell said in a…
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