SOBRsafe lands $3M investment

BOULDER — SOBR Safe Inc. (OTCPK: SOBR), a company that developed a touch-based alcohol detection system, has received a $3 million investment from a leading health-care fund, the company said Tuesday in a press statement. 

The name of the investment fund was not disclosed. 

“We have worked with our institutional advisers to carefully engineer a strategic financing plan, and we are executing against that with precision,” SOBRsafe Chairman Dave Gandini said in a prepared statement. “This $3 million fuels our national commercial rollout and the addition of key sales, marketing and public relations resources. It also enables us to enter the managed care industry, a vertical we believe is ideally suited for our technology. With this announcement we are pleased to kick off consistent and material communications with the U.S. capital markets.”

SOBRsafe has developed a device called SOBRcheck, a touch-based alcohol detection system designed for use in school buses, fleet vehicles and facility access control. The company has raised $8 million since the beginning of 2020. 

According to the news release, the company plans to begin commercial production of SOBRcheck devices in October.

SOBR Safe lists a Boulder address as its headquarters; its Secretary of State filing lists a Santa Ana, California, address as its principal office. 

© 2021 BizWest Media LLC

BOULDER — SOBR Safe Inc. (OTCPK: SOBR), a company that developed a touch-based alcohol detection system, has received a $3 million investment from a leading health-care fund, the company said Tuesday in a press statement. 

The name of the investment fund was not disclosed. 

“We have worked with our institutional advisers to carefully engineer a strategic financing plan, and we are executing against that with precision,” SOBRsafe Chairman Dave Gandini said in a prepared statement. “This $3 million fuels our national commercial rollout and the addition of key sales, marketing and public relations resources. It also enables us to enter the managed care industry, a vertical we believe is ideally suited for our technology. With this announcement we are pleased to kick off consistent and material communications with the U.S. capital markets.”

SOBRsafe has developed a device called SOBRcheck, a touch-based alcohol detection system designed for use in school buses, fleet vehicles and facility access control. The company has raised $8 million since the beginning of 2020. 

According to the news release, the company plans to begin commercial production of SOBRcheck devices in October.

SOBR Safe lists a Boulder address as its headquarters; its Secretary of State filing lists a Santa Ana, California, address as its principal office. 

© 2021 BizWest Media LLC