Boulder marketer Visiqua makes acquisition

BOULDER — Visiqua LLC, a Boulder marketing firm and Boulder Heavy Industries portfolio company, has acquired FlipForms LLC, a sales lead management platform.

Terms of the deal were not disclosed.

“Visiqua has built a business around helping publishers monetize their leads and website traffic. Now we can further assist them with creating and managing those forms used to generate the leads we help them sell,” Visiqua chief revenue officer Jamie Sutton said in a prepared statement. “It really completes the whole package, and we’re thrilled to add this great product into our offering, which creates a natural fit since we previously partnered with FlipForms and have extensive knowledge of their business.”

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