Outside acquires multiple cycling brands

BOULDER — Outside has acquired the biking website Pinkbike along with its sister brands Trailforks and CyclingTips, it announced Wednesday in a news release.

Pinkbike is a mountain-bike-focused, video-centric website based in British Columbia. It attracts more than 700 million annual pageviews, according to the news release. Cycling Tips is focused on road biking and racing. Trailforks is a GPS trail database that has more than 300,000 mountain biking routes and more than 6 million users.

“This acquisition is a key moment in fulfilling our mission to build a vibrant home where active lifestyle participants will discover a wide range of content and tools to fuel their adventures,” Outside CEO Robin Thurston said in a prepared statement. “As a lifelong cyclist, I’m a huge fan of these brands.”

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This represents continued expansion for Outside. In February, the former Outside Integrated Media, including the iconic Outside magazine, and several other brands were acquired by the Boulder-based Pocket Outdoor Media. Pocket then changed its name to Outside.

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