PopSockets, Burt’s Bees collaborate on lip balm phone attachment
BOULDER — PopSockets LLC is teaming with Durham, North Carolina-based natural skin care product maker Burt’s Bees Inc. to develop the PopGrip Lips x Burt’s Bees line, which allows Burt’s lip balm canisters to be attached to the iconic PopSocket on the back of a cell phone.
“We are thrilled to be partnering with an iconic brand like Burt’s Bees,” PopSockets vice president of branding Melanie Love said in a prepared statement. “For years, the brand has been known for its innovations in the natural personal care space and has become a household name. The collaboration marries tech and lip care in a way that has created a new category of product for fans of both brands.”
The PopGrip Lips x Burt’s Bees line is available today online and in Target stores.
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