Virus has no impact on hotels through February

The worldwide spread of the coronavirus has had no impact, at least through February, on hotel lodging in communities of the Boulder Valley and Northern Colorado.

The monthly Rocky Mountain Lodging Report as released by the Colorado Hotel and Lodging Association showed higher occupancy percentages during February as compared with the month prior. 

Greeley led the region in occupancy at 68.6 percent, and Boulder led the region in average daily rate at $145.43.

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Greeley’s daily rate average was $100.42. Boulder’s occupancy was second highest in the region at 63.8 percent.

Other communities noted on the report:

Estes Park recorded occupancy of 24.3 percent and an average daily rate of $144.88, the second-highest.

Longmont recorded a 44.8 percent occupancy and average daily rate of $101.25.

Fort Collins had 61.5 percent of its hotel rooms occupied in February at an average daily rate of $104.42.

Loveland’s occupancy was 57.4 percent with an average daily rate of $113.92.

The U.S. Highway 36 corridor recorded an occupancy of 59.9 percent at an average rate of $111.98.

The state as a whole had hotel occupancy of 63.5 percent — 72.3 percent at resort properties — and an average daily rate of $172.18. Year-to-date statistics show a slight decline from 2019 year to date, 60.7 percent this year versus 61.3 percent through February of 2019. 

March numbers will be available in mid-April and are likely to show significant impacts from the COVID-19 virus. In fact, some hotels may close altogether. Sage Hospitality Group, for example, said today that it would suspend operations at some of its hotels and restaurants, but has not identified which properties will be affected.