Cannabis industry vet fills new Wana CMO job

BOULDER — Wana Brands, a Boulder-based cannabis edibles company, announced Wednesday the hiring of Joe Hodas to serve in the firm’s newly created chief marketing officer role.

Hodas previously worked for cannabis firm Dixie Elixirs and was most recently CEO of Gofire Inc., a Denver-based plant-based medicine technology company.

“As the cannabis industry collectively enters its next phase, I look forward to bringing my cannabis operational know-how and mainstream marketing expertise to Wana Brands,” Hodas said in a prepared statement. “My relationship with [Wana CEO Nancy Whiteman] and Wana is long standing, initially as an admired competitor to emulate while at Dixie, but also as a colleague and inspirational leader within this nascent industry.”

SPONSORED CONTENT

Select your Republic Services residential cart now!

In preparation for Republic Services becoming the primary provider of residential recycling, yard trimmings, and trash, residents should now select the best cart size and service schedule for their household needs.

Wana is a trade name for Mountain High Products LLC.

Christopher Wood

Christopher Wood is editor and publisher of BizWest, a regional business journal covering Boulder, Broomfield, Larimer and Weld counties. Wood co-founded the Northern Colorado Business Report in 1995 and served as publisher of the Boulder County Business Report until the two publications were merged to form BizWest in 2014. From 1990 to 1995, Wood served as reporter and managing editor of the Denver Business Journal. He is a Marine Corps veteran and a graduate of the University of Colorado Boulder. He has won numerous awards from the Colorado Press Association, Society of Professional Journalists and the Alliance of Area Business Publishers.