Greeley’s JBS to launch plant-based meat brand made in Boulder County
GREELEY and BOULDER COUNTY — JBS USA, the beef-producing sister company to Pilgrim’s Pride Corp. (Nasdaq: PPC), is joining its industry competitors within the plant-based meat segment.
The Greeley beef producer said it will launch a line of plant-based meat alternatives under the brand name OZO with subsidiary company Planterra Foods next month.
In a prepared statement, Planterra CEO Darcey Macken said the line of alternative burger products are meant to be consumed as part of a larger non-vegetarian diet.
“Our goal is to grow flexitarian consumption through offering a positive protein solution for everyone,”…
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