GREELEY and BOULDER COUNTY — JBS USA, the beef-producing sister company to Pilgrim’s Pride Corp. (Nasdaq: PPC), is joining its industry competitors within the plant-based meat segment.
The Greeley beef producer said it will launch a line of plant-based meat alternatives under the brand name OZO with subsidiary company Planterra Foods next month.
In a prepared statement, Planterra CEO Darcey Macken said the line of alternative burger products are meant to be consumed as part of a larger non-vegetarian diet.
“Our goal is to grow flexitarian consumption through offering a positive protein solution for everyone,” she said.
Planterra was planning to debut OZO products at the Expo West natural products conference this week, but the event was postponed due to ongoing fears over spreading COVID-19, the strain of coronavirus that has infected just more than 98,000 people and killed more than 3,300 people worldwide as of Friday morning.
Planterra is headquartered in Boulder County.
JBS’ major competitors like Tyson Foods Inc. (NYSE: TSN), Hormel Foods Corp. (NYSE: HRL) and Perdue Farms Inc. have all introduced their own plant-based meat brands in the past several years as the industry scrambles to diversify its offerings as companies like Beyond Meat Inc. (Nasdaq: BYND) and Impossible Foods Inc. gain popularity. Last year, Swiss investment bank UBS predicted plant-based meat will be an $85 billion market by 2030.
Planterra is producing the plant-based meats alongside fellow Boulder company Emergy Inc., which is trying to replicate full cuts of meat using plant replacements.
GREELEY and BOULDER COUNTY — JBS USA, the beef-producing sister company to Pilgrim’s Pride Corp. (Nasdaq: PPC), is joining its industry competitors within the plant-based meat segment.
The Greeley beef producer said it will launch a line of plant-based meat alternatives under the brand name OZO with subsidiary company Planterra Foods next month.
In a prepared statement, Planterra CEO Darcey Macken said the line of alternative burger products are meant to be consumed as part of a larger non-vegetarian diet.
“Our goal is to grow flexitarian consumption through offering a positive protein solution for everyone,” she said.
Planterra was planning to debut OZO products at the Expo West natural products conference this week, but the event was postponed due to ongoing fears over spreading COVID-19, the strain of coronavirus that has infected just more than 98,000 people and killed more than 3,300 people worldwide as of Friday morning.
Planterra is headquartered in Boulder County.
JBS’ major competitors like Tyson Foods Inc. (NYSE: TSN), Hormel Foods Corp. (NYSE: HRL) and Perdue Farms Inc. have all introduced their own plant-based meat brands in the past several years as the industry scrambles to diversify its offerings as companies like Beyond Meat Inc. (Nasdaq: BYND) and Impossible Foods Inc. gain popularity. Last year, Swiss investment bank UBS predicted plant-based meat will be an $85 billion market by 2030.
Planterra is producing the plant-based meats alongside fellow Boulder company Emergy Inc., which is trying to replicate full…
This article has been intentionally blurred.
You must purchase a subscription to view the rest of this content.
Want to See More!?
OR
Start your subscription to BizWest, The Business Journal of the Boulder Valley and Northern Colorado, TODAY!
Print + Digital
$7/mo
billed monthly
- 1-month online access to BizWest.com which includes unlimited news stories, archived story access and interactive versions of monthly business journal.
- 1-month subscription to BizWest & all of the publications in print version.
Digital
$7/mo
billed monthly
- 1-month online access to BizWest.com which includes unlimited news stories, archived story access and interactive versions of monthly business journal.
Unlimited
$25/mo
billed annually
- 1-year online access to BizWest.com which includes unlimited news stories, archived story access and interactive versions of monthly business journal.
- 1-year subscription to BizWest & all of the publications in print version.
- 1-year premium online access to unlimited downloads from the BizWest Datastore!
Your promotional subscription will automatically renew at the full rate on the date of your subscription maturity. Reminder notices will be emailed before each auto-renewing payment to the email address on file. You may cancel at any time by calling (970) 232-3143 or emailing bdennis@bizwest.com. Your BizWest subscription also includes a complimentary subscription to the BizWest email newsletter, and you may easily unsubscribe from this at any time by emailing bdennis@bizwest.com.






