Boomtown, Comcast team on sports-technology accelerator 

BOULDER — Boulder-based startup accelerator Boomtown is partnering with Comcast NBCUniversal LLC to launch SportsTech, a new sports-technology accelerator program in Atlanta. 

“We are delighted to introduce SportsTech to our suite of accelerators to help founders build sports technology and products, refine their business models, tell their stories, and benefit from the unique assets and talent of Comcast NBCUniversal,” Comcast chief business development officer Sam Schwartz said in a prepared statement. “Comcast NBCUniversal has some of the most prominent sports brands, and we are excited to partner with founders through SportsTech.”

The three-month program will include 10 startups representing industry areas such as media, fan engagement, athlete performance and sports wagering, according to a Boomtown news release. 

Boomtown has partnered with Comcast since 2015. The accelerator’s first expansion outside of Colorado was an Atlanta outpost launched in 2017 at Comcast’s regional headquarters.