BOULDER — Prairie Mountain Media and BizWest Media LLC have signed an agreement whereby BizWest will license its business-news content for publication in Prairie Mountain’s regional publications and websites.
Prairie Mountain Media, based in Boulder, publishes 22 news publications in Colorado, as well as numerous niche publications and websites. It also operates a commercial printing facility.
How a business manages its inventory can have a tremendous impact on the financial health of the company. Managed properly, inventory can be a great source of increased margins, higher revenue, or a combination of the two.
BizWest Media, based in Boulder and Fort Collins, publishes BizWest, a regional business publication that covers Boulder, Broomfield, Larimer and Weld counties, along with Brighton and Westminster.
The agreement, effective Monday, covers all of Prairie Mountain’s publications and websites within the BizWest coverage area including Boulder Daily Camera, Longmont Times-Call, Loveland Reporter-Herald, Broomfield Enterprise and Colorado Hometown Weekly, with daily content created by BizWest appearing on those publications’ websites and in their print editions. BizWest content also may be featured, in limited form, in The Denver Post and on its website, with articles linking back to www.bizwest.com.
“This new and innovative partnership is truly a win-win for both organizations. Our readers will be getting far more business news than ever before in print and online,” said Al Manzi, president and CEO of Prairie Mountain Media. “It ensures local business news remains robust across our collective footprint. It gives our readers far more business news than ever before and it helps preserve and enrich community journalism.”
Prairie Mountain Media editors look forward to better serving their subscribers and readers with BizWest’s articles.
“This collaboration will increase the business coverage available to our readers in print and online,” Central News Editor Julie Vossler-Henderson said. “We look forward to working with BizWest to best serve all our readers.”
BizWest also will produce original content for the Boulder Daily Camera’s weekly Business Plus section and Times-Call Sunday Business section. BizWest and Prairie Mountain Media editors will consult on story ideas, with BizWest assigning and editing stories, and with Prairie Mountain handling photography.
“This unprecedented collaboration between a regional business journal and a publisher of daily and weekly newspapers makes the best possible use of all resources and expertise,” said Christopher Wood, editor and publisher of BizWest. “It’s an example of innovation and experimentation in a rapidly changing media landscape. It brings new financial resources to BizWest, and it provides quality content for the talented editors at Prairie Mountain and its readers.”
BizWest will remain a locally owned and operated publication but will receive a monthly licensing and editing fee from Prairie Mountain.
BizWest traces its history back to the founding of the Boulder County Business Report in 1982, and the founding of the Northern Colorado Business Report in 1995. The two publications merged to form BizWest in 2014.
Prairie Mountain Media’s publications have served their communities for more than 100 years.