Vail CEO pledges $10M to youth ski access programs

BROOMFIELD — Rob Katz, CEO of Vail Resorts Inc. (NYSE: MTN), announced this week plans to donate $10 million over a five year period to support programs that improve youth access to skiing activities. 

Vail’s Epic for Everyone program “will provide free lift tickets, ski school, equipment rentals and other services to local nonprofits, who will combine those services with youth mentorship for enriching, on-mountain programs” to young people in areas near the company’s resorts.

“There is already incredible enthusiasm for getting kids on the mountain, and [wife Elana Katz] and I feel fortunate to be able to support and accelerate these efforts,” Katz said in a prepared statement. 

BROOMFIELD — Rob Katz, CEO of Vail Resorts Inc. (NYSE: MTN), announced this week plans to donate $10 million over a five year period to support programs that improve youth access to skiing activities. 

Vail’s Epic for Everyone program “will provide free lift tickets, ski school, equipment rentals and other services to local nonprofits, who will combine those services with youth mentorship for enriching, on-mountain programs” to young people in areas near the company’s resorts.

“There is already incredible enthusiasm for getting kids on the mountain, and [wife Elana Katz] and I feel fortunate to be able to support and accelerate these efforts,” Katz said in a prepared statement.