Advertising, Marketing & PR  November 19, 2019

Blue Federal CU buys naming rights for areas inside Budweiser Events Center

LOVELAND — Blue Federal Credit Union recently secured the naming rights to areas of the Budweiser Events Center.

In a press release, the Wyoming-based credit union said it began the multi-year deal last month and will become the name sponsor for the venue’s guest services booth and its restaurant. Blue will also gain the right to rebrand other assets around the stadium.

The credit union did not say how much the deal is worth, or how long it will last.

LOVELAND — Blue Federal Credit Union recently secured the naming rights to areas of the Budweiser Events Center.

In a press release, the Wyoming-based credit union said it began the multi-year deal last month and will become the name sponsor for the venue’s guest services booth and its restaurant. Blue will also gain the right to rebrand other assets around the stadium.

The credit union did not say how much the deal is worth, or how long it will last.

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